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ABOUT US

OUR STORY

Founded in Riyadh in 2018, SO. by Sora is a pre-loved luxury boutique and digital platform. We curate one-of-one fashion, jewelry, art, and objects of beauty—pieces selected for character, craftsmanship, and story—and extend that salon experience online so you can discover from anywhere. Every item is hand-selected and authenticated, then offered with care so its journey can continue.

What We Stand For

❛❛Our idea is to let you feel the joy of wearing clothes & passing them on.❜❜

Authenticity

Every piece is verified and represented with absolute honesty.

Curation

We are guardians of beautiful objects, selecting only what meets our exacting standards of craftsmanship and provenance.

Hospitality

We provide a quiet, attentive, concierge-level service both online and in-boutique.

Sustainability

Longevity over novelty, the most sustainable object is the one that already exists.

Revival & Giving Back

Revival With Purpose

Circularity is at the heart of our mission. By giving beautiful objects a renewed life, we honor the legacy of their creators and contribute to a more sustainable future.
With every purchase, you also become a partner in our purpose. We proudly contribute 2% of every sale to the Ahyaha Foundation (أحياها), a foundation dedicated to empowering communities and fostering human development in Saudi Arabia. Consignors may also choose to join us in giving back, making each sale a meaningful impact.

Social

Follow the Journey

Join us on Instagram @so.bysora

ABOUT US

❛❛BUY LESS. CHOOSE WELL. MAKE IT LAST❜❜

OUR STORY