OUR STORY
We began looking for a different rhythm while everything around us was speeding up. Since 2018, we have watched the luxury industry demand constant attention. New seasons. New drops. More noise.
Inside private homes in Riyadh, we saw something else. Quiet wardrobes and cabinets filled with memory. Beautiful pieces were sitting in storage, still loved by their owners yet without a clear path forward. The typical market labels them as “used” or “lesser”. We saw heritage waiting to be continued.
That is why we built this house. Our process is designed around patience, not speed. We take the time to verify authenticity, to document condition with care, and to preserve the dignity of every piece that enters our world. We offer these objects the same hospitality we offer our guests, because for us, luxury is stewardship. It is the act of passing something meaningful from one set of hands to another without losing its soul.
Value can deepen with time.
We built SO. by Sora for people who feel the same.
WHAT WE STAND FOR
Authenticity
Every piece is verified with care and represented with clear, honest information. What you see and read is aligned with the item you receive.
Curation
We select pieces for character, craftsmanship and enduring style. The goal is not to have everything. It is to hold the right things.
Hospitality
We welcome clients and consignors as guests. Whether you visit the boutique or connect with us online, you are met with quiet, attentive service.
Sustainability
We favor longevity over novelty. One thoughtfully chosen piece, worn and passed on, is more powerful than many that are barely used.
REVIVAL & GIVING BACK
Circularity sits at the heart of how we work. Giving a piece renewed life means honoring the hands and stories that shaped it before it arrived here.
From our share, we contribute 2% of each completed sale to Ahyaha Foundation, supporting community projects in Saudi Arabia. Consignors can also choose to donate a portion of their payout if they wish. In this way, one piece can connect three stories at once
the first owner, the new custodian, and the community that benefits.
